Glossary / Gross Profit
Gross Profit
Sale price minus COGS only — before fees and shipping.
Gross profit is your sale price minus only your cost of goods. It ignores platform fees and shipping costs, so it always looks better than net profit. Gross profit is useful for understanding markup, but net profit is what you actually keep.
Example
You sell a jacket for $45 that you bought for $8. Gross profit = $37. Net profit (after eBay fees and shipping) is closer to $25.
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